SpiceGrove is a (fictional) company that sells handmade products, and directly supports the farmers' community, along with preserving the environment by producing spices and packaging in an eco-friendly manner. The brand and the design of the products reflects the chosen audience of  health, environment and socially conscious people who are in the upper-upper middle class sector and are in a position to afford premium quality products.

• To create a detailed and well-rounded brand.
• To design packaging that was ergonomic and interesting to look at and hold.
• To create an aesthetic sense for the products.